Use these simple formulas to help you become world-class copywriter.
1) ⭐ Use F-A-B model.
Example:
For those bright, sunshine days, the Super Retina XDR display (feature) now reaches a peak of 2000 nits outdoors - that’s twice as bright as before and the highest peak of brightness of any smartphone. (Advantage) So text jumps right off the screen. (Benefit)
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2) ⭐ Use PASTOR model.
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3) ⭐ Use B-A-B model.
Example:
I made $0 online in 2019. (Before)
3 years later: (After)
- 100M+ impressions
- $1.7M in online income
- 4 successful revenue streams
What changed?
I started writing online every day. Here’s my simple 4-step process. (Bridge)
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4) ⭐ Use A-I-D-A model.
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5) ⭐ Use P-A-S model.
Example:
We have a problem. The world of online learning is stale. (Problem)
Lack of community, low engagement, and no incentive for completion. (Agitate)
Here’s what’s next for the future of online education. (Solution)
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6) ⭐ Use 4P’s model.
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7) ⭐ Use 3S’s model.
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8) ⭐ Use A-C-C-A model.
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9) ⭐Use 5 Basic objections model.
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10) ⭐Use 4C’s model.
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11) ⭐ Use Consistent-Contrasting model.
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12) ⭐ Use Strong-Weak model.
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13) ⭐ Use Emotion-Logic model.
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14) ⭐ Use Personal-Universal model.
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15) ⭐ Use Urgency-Patience model.
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16) ⭐ Use Expectation-Surprise model.
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17) ⭐ Use Exclusive-Inclusive model.
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18) ⭐ Use Positive-Negative model.
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19) ⭐ Use Past-Presnt-Future model.
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20) ⭐ Use Friend-Expert model.
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21) ⭐ Use P-A-R model.
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22) ⭐ Use Solution-Savings-Social Proof model.
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23) ⭐ Use Story-Solve-Sell model.
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24) ⭐ Use AIDA model.
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25) ⭐ Use 6W’s model.
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Source: Chase Dimond